Adobe Target

Adobe Target is a powerful digital marketing solution hosted within the Adobe Experience Cloud. With the ability to deliver A/B and multivariate testing, Adobe Target allows data-minded marketers to optimise the user experience.

Adobe Target LogoOffering high-quality personalisation solutions, mobile app optimisations and AI powered automation, Adobe Target is a first-rate digital marketing tool designed for keeping pace with consumer habits. As part of the Adobe Marketing Cloud, Adobe Target has the potential to provide segment-specific experiences across all digital channels. Adobe Target has everything marketers need to stay ahead of customer expectations and consistently produce relevant and engaging communications.

Features of Adobe Target

A/B test your whole experience.

Multivariate testing.

Allocate traffic automatically to the most successful experience.

Optimize for the mobile-first world.

Automate product recommendations, content, search, and more with Adobe Sensei.

Use your own propensity scores and customize algorithms within Adobe Target.

Sync your existing data with Adobe Analytics for analytics-enhanced reporting

Advantages of Adobe Target Testing

Adobe Target offers an intuitive platform for creating and implementing omnichannel tests, audience segments and targeted content.

Adobe testing give you the information you need to:

Target effectively for one point solutions

Create content that is relevant

Visualise testing for comprehensive audience experience

Focus on targeted audience delivery

Build customer profiles


Benefits of using Adobe Target Services

Adobe Target is here to help you figure out what your customers want.

With its Adobe test and target features, it is a solution that provides marketers with valuable insights into customer preferences, giving them the power to consistently produce top-tier brand experiences.

With Adobe Target you can:

Adobe Target experts


TAP London are Adobe Target Experts

As Adobe partners, here at TAP London we aim to facilitate the most effective integration of Adobe Target into any business, ensuring they make the most out of the digital marketing solutions provided by the platform.

Customer Experience Tap London

We know every business is different, which is why our team is committed to using their expertise to implement tailored Adobe marketing solutions. TAP London offers fully customised support with the full delivery of Adobe Target and other features hosted on the Adobe Experience Cloud.

Our team will offer continuous advice and training throughout the process, ensuring Adobe Target is seamlessly integrated into your business alongside any existing operations. Ultimately, our goal is to leave all of our clients with the most effective and tailored digital marketing solutions in place, resulting in the creation of fully optimised marketing experiences time and time again.

Please Get in Touch


Adobe Experience Cloud Adobe Campaign Apteco FastStats

TAP Academy Services

Adobe Target Training