Adobe Campaign Manager

Adobe Campaign is a set of solutions for cross channel marketing. Through automating marketing campaigns both on and offline, it is a platform that gives forward thinking market leaders a unique understanding of their customers, allowing them to personalise and manage customer journeys.

Adobe Campaign Logo

Now more than ever, it is important for customers to receive a tailored and consistent experience across every marketing channel. However, independently managing campaigns is no longer the most effective strategy for this. Adobe Campaign is the solution for a unified management platform which enables the consolidation of information alongside the automation and monitoring of campaigns across various marketing channels.

Through the integration of customer data to form comprehensive profiles, marketers can produce and effectively manage optimised campaigns that engage and resonate with audiences- resulting in the facilitation of more meaningful and lasting relationships with a customer base in the long term.

What are the challenges of campaign management?

When it comes to campaign management, there can be a few challenges to face. Combining and managing marketing information from different platforms can be complicated by not having the most efficient tools in place.

Isolating KPIs and highlighting the marketing messages that are most effective at driving conversions is noticeably harder without having an integrated method of measuring campaign success through a platform such as Adobe Campaign. An inability to monitor campaigns across multiple channels can therefore lead to less effective campaign problem solving. For example:

Adobe Campaign Management

How TAP London uses Adobe Campaign for your campaign management

TAP London are Adobe Campaign partners who are experts in tailoring and integrating Adobe Campaign into your business to help face the challenges of campaign management. We aid in the complete delivery of Adobe Campaign – from the initial database design, to the full campaign development.

As a team, we are dedicated to ensuring the most effective implementation of services from the Adobe Experience Cloud to meet your exact needs and requirements. This involves personalising the experience to make sure the platform is applied seamlessly to fit with any solutions already in place. Our expertise can help clients streamline campaigns and simplify campaign management across all marketing channels, leaving them with the tools in place to consistently achieve great results.

Please Get in Touch

Adobe Campaign Services

Adobe Campaign Adobe Campaign Marketing Automation
Adobe Campaign Training