Customer Journeys in the Experience Cloud
Adobe Campaign, originally called Neolane, is part of the Adobe Marketing Cloud platform which integrates with Adobe Experience Manager and Adobe Analytics. Created in 2012, the Adobe Marketing Cloud is also an essential part of the Adobe Experience Cloud. The platform combines a comprehensive set of data and marketing tools, and it makes them available through one, user-friendly and accessible platform.
Why Use Adobe Campaign Services?
Today’s customers expect a seamless and engaging customer experience. Adobe Campaign addresses this challenge. Marketing campaigns can be tailored to each customer, with data used to create unique customer profiles. These profiles can then be reached across multiple channels, enabling businesses to deliver a bespoke experience for every customer. Take a look at some of the benefits of Adobe campaign services:
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Improved Customer Journey
Adobe Campaign enables brands to build long lasting relationships and create meaningful experiences, powered by customer data. Most businesses have plenty of data about their customers, but it’s usually scattered across their systems. Adobe Campaign gives businesses the tools to consolidate this data, to give a complete profile of customers that can be used to inform messaging throughout the customer journey.
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Efficient Marketing Automation
Email marketing is an essential part of any marketing campaign. Adobe Campaign makes it easier to deliver effective and efficient email campaigns. Automation cuts out wasted time and labour intensive processes, while also enabling more personalised, highly relevant campaigns for every customer.
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Omni-Channel Marketing
Campaigns can be synchronised and then delivered across multiple touchpoints using Adobe Campaign. Multiple channels can be connected whether that is online channels including email, web and mobile and even off-line channels such as mail and call centres. This means that each customer receives relevant messaging across every channel during the entire customer journey, encouraging them to return to your business again and again.
Adobe Campaign experts
TAP London: Adobe Campaign Experts
As an Adobe Campaign partner, TAP London is committed to delivering bespoke Adobe Campaign training and solutions for our clients. We seamlessly integrate Adobe Campaign into your business, tailoring each and every platform to meet your specific cross channel marketing automation needs.
Adobe Campaign integrates seamlessly with other Adobe Marketing Cloud tools to deliver an exceptional customer experience, helping businesses become market leaders.
Our team of Adobe Campaign experts can fully lead the delivery of the new platform; from the initial database design and implementation of Adobe Campaign, to full custom campaign development.
We have helped clients improve their communication with customers, streamlining their campaign creation with marketing automation and setting them up with the tools to drive profitability. Get in touch to find out how we could help you.