Adobe Campaign, originally called Neolane, is part of the Adobe Marketing Cloud platform integrating with Adobe Experience Manager and Adobe Analytics. The Adobe Marketing Cloud was created in 2012, and is also an essential part of the Adobe Experience Cloud, a solution that brings a comprehensive set of data and marketing tools into one place.
The benefits of using the Adobe Campaign services
The modern customer expects a seamless and engaging customer experience, and Adobe Campaign addresses this challenge. Marketing campaigns can be completely tailored to each customer by using data to create customer profiles. They can then be reached across multiple channels, enabling businesses to deliver each customer a unique and exceptional experience.
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Improved Customer Journey
Adobe Campaign enables brands to build long lasting relationships and create meaningful experiences by using customer data. Most businesses have plenty of data about their customers, but it is scattered across their system. Adobe Campaign gives businesses the tools to consolidate this data to give a complete profile of customers in real-time that informs messaging throughout customer journey over multiple touchpoints.
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Efficient Marketing Automation
Email marketing is an essential part of any marketing campaign. Adobe Campaign makes delivering effective email campaigns highly efficient, cutting out time wasting and labour intensive processes using marketing automation. This allows for marketing campaigns to become personalised and highly relevant to each customer.
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Omni-Channel Marketing
Campaigns can be synchronised and then delivered across multiple touchpoints using Adobe Campaign. Multiple channels can be connected whether that is online channels including email, web and mobile and even off-line channels such as mail and call centres. This means that each customer receives relevant messaging across every channel during the entire customer journey, encouraging them to return to your business again and again.
Adobe Campaign experts
TAP London are your Adobe Campaign experts
As an Adobe Campaign partner, TAP London is committed to delivering bespoke Adobe Campaign training and solutions for our clients. We seamlessly integrate Adobe Campaign into your business, by fully tailoring them to meet all your cross channel marketing automation needs. Adobe Campaign also integrates with other Adobe Marketing Cloud tools to deliver an exceptional customer experience, helping businesses become market leaders.
Our team of Adobe Campaign experts can fully lead the delivery of the new platform; from the initial database design and implementation of Adobe Campaign, to full custom campaign development.
We have helped clients improve their communication with customers, streamlined their campaign creation with marketing automation, ultimately setting them up with the tools to drive profitability.