TAP London Services

In-housing – avoid the risks, reap the rewards

Marketers are wrestling control from their agencies more than ever before, as in-housing skills and technology becomes an established process within the sector.

78% of Association of National Advertisers (ANA) member marketers launched agency offerings in-house in 2018, compared to a reported 58% in 2013. Unilever, Procter & Gamble, Uber, Barclaycard and Lego are just some of the brands who’ve talked up the resulting efficiencies, security and transparency.

The rewards are huge. But how do marketers navigate their way through the risks? What are the pitfalls to avoid as they seek the paybacks from this new client/ agency landscape?

Listen to this TAP London webinar, hosted by Econsultancy, to learn how you can follow best practice in-housing principles, to help optimise your campaigns.

You’ll learn:

  • Which skills and technologies are being taken in-house and why
  • What this means for brands
  • The various challenges to avoid
  • Best practice in-housing tips


  • Thomas Fordham, Co-Founder, TAP London
  • Andrew Haines, Co-Founder, TAP London
  • Darron Gregory, Principal Consultant, TAP London
  • Michael Nutley, Freelance Senior Analyst, Econsultancy

Download our In-Housing Webinar

About TAP London

TAP London works with brands and agencies to deliver cross-channel, data-driven marketing and customer experience solutions. When you hire TAP, you don’t just need a digital marketing consultant – you need a partner who is an expert in Adobe Campaign and the Experience Cloud. On a day to day basis, we help our clients to accelerate projects that provide meaningful insight and memorable customer experiences.

Back to Webinar Resources

Also Recommended