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10 Questions to Ask before your next Martech Procurement

Marketing technology spend is on the rise, yet some businesses struggle to get the ROI they expect. We explore the questions to ask when considering a martech purchase, to enable you to make the most of your next phase of procurement.

Companies know they need to work ‘smarter’ to gather information on customers and prospects and turn it in actionable insight at speed. That is why investment in marketing technology, or martech, is booming. At the same time, though, so is disappointment in the end result.

Download our whitepaper and follow our 10 simple steps to greatly improve your chances of a successful outcome.

You’ll learn:

  • How to ensure you get independent advice?
  • Ways to make sure your solution is future proof
  • How to measure your success
  • Our Top 10 tips for a successful Martech procurement process

Foreword by:

Darron Gregory, Principal Consultant, TAP London

Download our whitepaper – 10 Questions to Ask Before Your Next Martech Procurement

About TAP London

TAP London works with brands and agencies to deliver cross-channel, data-driven marketing and customer experience solutions. When you hire TAP, you don’t just need a digital marketing consultant – you need a partner who is an expert in Adobe Campaign and the Experience Cloud. On a day to day basis, we help our clients to accelerate projects that provide meaningful insight and memorable customer experiences.

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