10 Questions to Ask before your next Martech Procurement
Marketing technology spend is on the rise, yet some businesses struggle to get the ROI they expect. We explore the questions to ask when considering a martech purchase, to enable you to make the most of your next phase of procurement.
Companies know they need to work ‘smarter’ to gather information on customers and prospects and turn it in actionable insight at speed. That is why investment in marketing technology, or martech, is booming. At the same time, though, so is disappointment in the end result.
Download our whitepaper and follow our 10 simple steps to greatly improve your chances of a successful outcome.
- How to ensure you get independent advice?
- Ways to make sure your solution is future proof
- How to measure your success
- Our Top 10 tips for a successful Martech procurement process
Darron Gregory, Principal Consultant, TAP London