Transforming the digital marketing experience
TAP London led Virgin Australia’s implementation of Adobe Campaign to deliver highly personalised and improved marketing communications to their customers.
Virgin Australia were looking to implement Adobe Campaign across their marketing operation in order to deliver a personalised and consistent customer experience to all returning customers.
TAP London’s certified team were selected to lead the implementation of Adobe Campaign and then to deliver on-going campaign development and provide ad hoc technical support.
TAP were then tasked with educating and training local teams, so that campaign execution could be fully managed in-house.