Leading the design and implementation of an on-premise Adobe Campaign deployment
TAP helped TUI transform their digital marketing experience, by introducing a single customer view, a group wide marketing platform and new analytics and reporting capabilities.
TUI approached TAP London for assistance with driving forward a large programme of initiatives to expand and transform their digital marketing capabilities.
TUI’s CRM teams across Europe were acting independently, each implementing their own CRM initiatives. TUI wanted to ensure consistent marketing communications were sent across the Group, and they wanted to share best practices across their teams.
TUI also found that employees dealing with customers on a day to day basis had no way of accessing the latest customer data. They needed a way of making this information available to their frontline employees, removing information silos and consolidating their data.
TUI also struggled with producing consistent analytical insight throughout the Group. TUI wanted to provide their analysts with a standardised set of tools and datasets, so that insight could be produced accurately and consistently.
We work with TAP London to support us on our large digital transformation projects. TAP's experience has provided a key role in helping us to deliver these initiatives. In particular, the work delivered by James has helped TUI to launch a pan-European marketing platform with impressive results.