Transforming the digital marketing experience
Allianz Insurance and the Petplan pet insurance brand were existing customers and users of Adobe Campaign and Apteco Faststats. Both were hosted by a third party marketing services provider who Allianz had decided to migrate away from.
Allianz approached TAP London to manage the process of moving the entire platform in house and on to their own technology.
Additionally, TAP were engaged to provide strategic marketing and analytical services to the Allianz PetPlan CRM team.
TAP are a trusted partner who adjust to extremely challenging client side issues with ease, offering a dedicated service which runs consistently throughout the team. I am particularly impressed with their focused, “can-do” approach and ability to work to tight deadlines and constantly changing delivery demands. I have increased confidence in solutions when TAP are present in the session as they have a rare ability to balance the blend of optimal capability and commercial delivery.